Eventhosting toolkit
A guide for Australian councils to expand accommodation capacity and support local events
A guide for Australian councils to expand accommodation capacity and support local events
A guide for Australian councils to expand accommodation capacity and support local events
By empowering local councils to expand accommodation capacity through hosting—a fast and flexible, low-cost solution that doesn't require new infrastructure—communities can welcome more visitors, drive meaningful economic growth, and showcase the warmth of Australian hospitality.
What’s inside the toolkit?
What’s inside the toolkit?
Step-by-step planning guide
From event preparation to post-event review, find guidance to help anticipate and respond to local accommodation needs.
Support for new hosts
Access and distribute resources designed to make hosting easy for residents.
Exclusive insights withAirbnb’s City Portal
Discover data-driven tools to help understand the impact of Airbnb within your community.
Case studies
Learn how regional areas like Townsville and Rockhampton expanded accommodation capacity for major events.
How Airbnb benefits your local events and community
Expand accommodation options
A quick, flexible and low-cost way to increase lodging availability—without building new infrastructure.
Support local economies
Drive visitor spending across small businesses and promote longer stays.
Foster community connections
Empower locals to play an active role in creating memorable event experiences.
Strengthen regional appeal
Position your destination as a go-to location for future events.
What our hosts say
I'm a retired firefighter and my husband a retired crematory operator. Hosting is not an easy job, but it helps us rely less on the government for a pension, and I just love welcoming people to our place!
— Cathryn, Illawarra
Hosting on Airbnb became my lifeline after I lost my job. The income helps pay off the mortgage on what will be my retirement home. It’s long-term investment in my security and wellbeing.
— Geoff, Hepburn Springs
Hosting a room on top of my garage allowed me to work part time and be home more with my daughter when she was born. It helped us stay on top of our mortgage.
— Belinda, Preston
Event highlights
Learn about some of the events happening around Australia, benefiting from the expanded accommodation that Airbnb provides.
Central Queensland
Beef Australia
Beef Australia brought thousands to Rockhampton. Over a 227% lift in new Airbnb listings in the lead-up helped ensure guests were welcomed—and local residents shared in the benefits.
Townsville, Queensland
State of Origin
Townsville welcomed over 27,000 footy fans for the State of Origin opener. Local Hosts listed spare rooms and homes on Airbnb, helping the city meet last-minute demand while sharing their North Queensland pride.
To help us host the expected increase in visitation, we’ve been working with Airbnb to help locals list a room or a whole home with ease and take advantage of this economic opportunity that this international event presents for Central Queenslanders.
— Simon Irwin, Beef Australia CEO
Trust and safety
Our comprehensive Trust & Safety Portal offers resources to help keep communities safe. Learn more about our party ban, kid-friendly hosting tips, and safety guidelines for travelling in the summer. You’ll also find details on our Neighbourhood Support Line and what to do in case of an emergency.
Read moreTake the first step toward event success
Take the first step toward event success
Help events in your region thrive.
1
Explore the toolkit
Access practical resources designed to help your community get event-ready.
2
Register for Airbnb's City Portal
Use insights on travel trends and local listings to guide your planning.
3
Spread the word
Share hosting materials, like the community flyer and poster found in the toolkit, to inspire your community to get involved.
For events expecting over 20,000 attendees, we may be able to offer additional support to engage your community. Contact us at events.anz@airbnb.com to get started.
Download the toolkitOur work in Australia
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